As part of its rebranding, 313 Presents has unveiled a new place logo with a font that provides an antique feel and art that embodies the lovable, scenic landscape that symbolizes Michigan The first summer party destination. The new logo for Pine Knob Music Theater was designed by Simons-Michelson-Zieve Inc. (SMZ) based in Troy, brings the place’s rich 50-year history with a fresh new twist, and embodies 313 Presents’ mission to provide access to incredible entertainment and lively moments inspired by the spirit Detroit.
The Pine Knob Music Theater is consistently ranked among the best amphitheaters in the world and is a favorite of many of the country’s top touring acts. Ranked No. 1 in the world in PolestarIn the 2019 year-end rankings, the venue hosts world-class entertainment, concerts, comedy, family shows and community events.
The 2022 summer concert season at Pine Knob Music Theater will celebrate its fiftieth anniversary, as the iconic venue opened its doors in 25 June 1972 with a morning performance David Cassidy. At the time of its opening, Pine Knob was the largest amphitheater in the United States, and has become one of the most active and successful outdoor venues in the country. Hosting acts ranging from rock, pop, country and contemporary, Pine Knob has become a model for other outdoor venues to follow.
313 Presents has entered into multi-year partnership agreements with United Wholesale Mortgage and Trinity Health, making them the official proud partners of Pine Knob Music Theatre. Terms of the agreement were not disclosed.
United Wholesale Mortgage – The nation’s number one wholesale mortgage lender for seven consecutive years, and recognized as the best place to work in the metro Detroit Become the exclusive mortgage partner of the Pine Knob Music Theatre, and have exclusive naming rights to the Pine Knob Music Theatre, UWM West Parking Lot and UWM West Box Office.
UWM’s unique business model focuses on providing independent mortgage brokers with superior service through the latest technology that enables a faster, easier and cheaper mortgage experience for consumers across the country. This partnership will help the wholesale mortgage lender reach new local and national concertgoers attending events at the Pine Knob Music Theatre, raising awareness about the benefits of independent mortgage brokers, as well as promoting UWM as the best workplace in Michigan. Follow UWM Life on Facebook, Twitter, Instagram, TikTok and YouTube.
Trinity Health is the official and exclusive healthcare partner of the Pine Knob Music Theatre. The VIP area of the Pine Knob Music Theater will now be categorized as Trinity Health VIP Entrance/Exit, Trinity Health VIP Parking, Trinity Health VIP Box Office and Trinity Health Ivy Lounge.
Trinity Health is one of the largest non-profit Catholic healthcare systems in America. It is a leading healthcare provider in the world Michigan And one of the largest employers in the state. Its eight hospital locations include the five hospitals of the Saint Joseph Mercy Health System, located in Ann ArborAnd ChelseaAnd HowellAnd Livonia And Pontiac, and the three-hospital Mercy Health system that operates in Great CliffsAnd muskegon And Shelby. The health system provides complete care to patients, offering them safe and high-quality medical services close to home. This includes access to ambulatory care sites, home health agencies, the Aged Care Agency and seniors’ communities across the state.
The partnership is committed to providing care where patients live and work, and will help elevate the Trinity Health brand within the communities it serves. For more information about the medical services available at Trinity Health, please visit www.TrinityHealthMichigan.org.
313 Presents will integrate its proud partners through its updated brand components.
Said 313 President Presents: “We are delighted to welcome United Wholesale Mortgage and Trinity Health as proud partners of the Pine Knob Music Theatre.” Howard Wizard. “These two prime ministers MichiganOrganizations based on our passion for unparalleled service, understanding the importance of the Pine Knob brand resonate in our community, and took the opportunity to help bring it to life in an exciting new way. This is just the beginning as we look forward to our fiftieth anniversary and beyond to share and bring the very best in live entertainment and activation to our guests.”
“As a company rooted in the metro Detroit For the past 35 years, we’re excited to be a proud partner of Pine Knob Music Theatre, and we look forward to all we’ll accomplish together during this historic rebranding, and beyond,” Sarah Decantes, director of marketing at UWM. “At UWM, we make it a priority to remain an integral part of our local community, and we are excited about this opportunity to promote our award-winning workplace, as well as educate consumers about the benefits of working with an independent mortgage broker.”
“Like me, colleagues from across our health system have fond memories of spending many summer nights with friends and family at the Pine Knob Musical Theater,” he said, Rob Casalo, president and CEO of Trinity Health Michigan and Trinity Health Southeast. “I congratulate the 313 Presents team on bringing back this famous name and look forward to promoting good health and good music together here in our community.”
In 2001, Palace Sports & Entertainment then announced an ownership partnership with DTE. With a dedicated partner on board, which will run for 20 years, the venue has continued to build its industry recognition and propel it to prominence as the world’s best-selling runway.
“We are grateful to DTE for their commitment,” Handler said. “Through their partnership, we have been able to provide our guests with incredible experiences and memories that will for a long time remain a part of the rich history of our place.”
Follow the Pine Knob Music Theater presented by Proud Partners United Mortgage and Trinity Health on Twitter at Tweet embedand Facebook at Pine Knob Music Theater and Instagram at PineKnobMusic.
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