Mortgage

How Eduardo G. Perez Jr. has led Equity Prime Mortgage to Success Through two Financial Crises

How Eduardo G. Perez Jr. has led Equity Prime Mortgage to Success Through two Financial Crises
Written by Publishing Team

As the COVID-19 pandemic has hit the global economy and thrown supply chains and financial systems into disarray, many companies have emerged as either leaders or laggards.

Equity Prime Mortgage (EPM), co-founded by Eduardo J. Perez Jr., the current CEO, has proven to be a first. Equipped with the infrastructure and tools to withstand economic turmoil, EPM has survived not just one, but two economic crises as a business in the housing market that was established in 2008.

EPM is a licensed mortgage lender serving locations throughout the United States. By providing a diverse range of mortgage products, with a team of certified insurers and dedicated experienced professionals, EPM strives to empower everyone who crosses its path.

In addition to its mortgage offerings that bring buyers closer to their dreams of owning homes, EPM is diversifying and branching out to work with media ambassadors such as Ric Flair and David Pollack, while developing a lifestyle brand. To stay ahead of the curve and differentiate itself as a force to watch in the sector, Perez has developed a team and company culture that is ready to adapt and survive any social or economic pressures that come their way.

Building a company in difficult times

Starting the company in the midst of the 2008 financial crisis, within the sector that was at the center of the crisis, meant that EPM had to weather adversity, and they had to do so quickly. Working to make informed decisions at an efficient pace, Perez and his team had to not only restore their portfolio and financing, but also restore the confidence of the entire home buyer market.

Plus, with a wave of unemployment and economic struggles facing every American, employee and team morale have been at an all-time low, making the prospect of starting a business very difficult. By uniting the organization and guiding it toward a greater vision, Perez was able to gain the momentum that led them on a path of success that continues to this day.

EPM as a leader in a current crisis

Building the business with the perspective of overcoming enormous external challenges led Perez to embed his company with a culture of hard work and commitment. Leading by example, he set the tone for the mission to be accomplished, and by directing the organization toward the greater goal of empowering the American people with the opportunity to realize the American Dream.

Fast forward to the present and the EPM was already connected to a coil it is necessary The mindset and skills to overcome the formidable challenges and unexpected circumstances brought about by the COVID-19 pandemic.

With every aspect of the business—mission, brokers, employees, and retail loan offices—united behind the goal of helping bring home ownership to the American people, EPM has earned a reputation for quality and uncompromising delivery. With no crisis posing a threat to their business, EPM is committed to being prepared and diligent to help clients take advantage of a variety of mortgage products to help achieve their goals.

Posted on December 25, 2021

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