- Jasmine McCall sells digital kits that help people improve their credit by questioning inaccuracies.
- She needed a way to make passive income that is safe from coronavirus and doesn’t require extra expenses.
- Her digital products, which she promotes on YouTube, have gained six figures.
- This article is part of a series focused on millennial financial empowerment titled Master Your Money.
Jasmine McCall was eight months pregnant when her nine-to-five business consulting job told her it was drastically lowering her pay. Although her husband was still able to cover his share of the expenses, she struggled to figure out how she would make enough money to take care of her growing family.
“I’ve always been a fan of the ‘sleep coin,'” the idea of making money while you sleep,” McCall, 30, told Insider. Since her doctor prescribed bed rest late in her pregnancy, McCall was looking for a business model that didn’t require No extra expense, that was safe against the coronavirus, and “can work without me most days”.
Her original goal was to earn $1,000 a month to cover the cost of daycare, but she quickly passed that goal after releasing her first YouTube video in August 2021. Here’s how McCall made $100,000 in passive income in four months.
I created a digital product to help people improve their credit score
In the past, McCall has struggled with a poor credit history due to unpaid medical bills. Coming from a family of six, she was raised by a single mother, and she used welfare benefits to try to make ends meet and could never afford health insurance.
At first, McCall honestly paid her treatment bills, but soon realized that didn’t improve her credit score. After hours of research, I learned that the collection agencies were collecting illegal fees in addition to the debts they already owed. She began writing dispute letters to credit bureaus to remove debt from her credit report. After the disputes were raised, her creditors forgave her debts completely, and her credit score jumped by 100 points.
Soon McCall’s friends asked her to help them increase their credits as well. “For the first two years, I was coaching my friends how to fix their credit scores,” she said. Eventually, so many people asked for her help, so she decided to sell a digital package with objection letter templates that people could use.
Now, it sells three digital products that help people accumulate wealth through a platform called GetDPD: a $7 Ultimate Resume Kit, a $27 Ultimate Credit Boost Kit, and a $37 Ultimate Homebuyer’s Kit.
Promoted her digital products on YouTube
In the summer of 2021, McCool, who is eight months pregnant, decided to launch her digital business in full swing by promoting products on YouTube, explaining each step of the credit report objection process and linking her products in the video description.
“The YouTube algorithm liked the video, and knew I only needed 1,000 subscribers and 4,000 minutes of watch time in order to monetize on YouTube,” McCall says. Her content is labeled as educational content on YouTube, and brands like Carvana and Experian pay her to advertise related products at the beginning of their videos. Between September and December 2021, I earned $3000 per month in YouTube ad revenue.
At that point, McCall researched best practices for search engine optimization, to ensure that YouTube’s algorithm would associate its content with its audience. “I didn’t go into it with the intention of becoming a content creator, but there were a lot of additional questions I had to keep making content,” she added.
It sold an average of $25,000 worth of digital products per month from September to December 2021, according to records seen by Insider.
“At this point in my life, I’ve done very well for myself, but I will never forget the feeling of constant rejection because my mom had bad credit,” McCall continues. Her mother is raising six children alone, and her mental health has struggled after she was repeatedly harassed by debt collectors threatening to reclaim her car or auction off items in her home.
“The demographics I was thinking about when I started shooting videos were people like me who had grown up on welfare, with very limited educational resources; single mothers with no health insurance,” McCall says. “When I shoot these videos, it’s as if I’m talking to my mom from back in those days, if she had someone to help her credit.”