Mortgage

NFM Lending announces launch of Influencer Division, led by

NFM Lending announces launch of Influencer Division, led by
Written by Publishing Team

LINTHICUM, MD, January 04, 2022 (GLOBE NEWSWIRE) — NFM Lending, one of the largest national mortgage lenders in business since 1998, today announced the launch of its Influencers Division, led by Scott Betley (@thatmortgageguy) on TikTok. Betley joined the company in May 2021 and has spent the past eight months setting up a structure to support the channel and help develop it. He currently has 720,000 loyal followers and some of his videos have crossed 5 million unique views. Concurrent with the launch, Betley was promoted to vice president, co-creator of the division.

“I am humbled and honored that NFM recognized the power of creativity and was willing to dedicate the resources necessary to put many pieces in place to deliver a comprehensive customer-to-consumer experience,” Betley said. “My followers want transparency, a great digital experience and, in many cases, a partner who understands the incubation process from start to finish often takes time and patience. The leadership at NFM has exhausted me with the level of resources they have provided for this launch and this new endeavor has no limits.” Betley’s rise to creator fame occurred quickly; He made his first video on TikTok in December of 2019.

In addition to being a contributing architect to the division’s consumer experience arm, Betley has built a robust training platform for loan officers and real estate agents who have the desire and determination to gain momentum in the social media and creative space—in other words, to “viral” spread. The initial results of this program were astounding.

Greg Sher, NFM’s chief business development officer, sought out Betley in early 2020 and spoke with him about building something together. “I thought the idea of ​​generating lists of leads through influencers had potential, but you don’t really know unless the engines are up and running,” Cher said. “This new division has all the makings of a watershed moment for NFM, and having Michael Jordan from mortgage influencers as a partner is incredible. I can’t wait to see what this looks like in 1-3 years.”

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About NFM Lending

NFM Lending is an award-winning, multi-state residential mortgage lender currently licensed in 48 states. NFM Lending focuses on helping consumers obtain a home loan that meets their needs while ensuring that they receive optimal service throughout the process. NFM Lending is dedicated to simplifying the loan process by shortening the time from loan application to closing without sacrificing service, quality or compliance. Our company operates on a platform of high standards, always placing honesty, integrity and ethics at the highest level of importance. For more information on NFM Lending, visit www.nfmlending.com, like our Facebook page, or follow us on Instagram.

Media contact: 1888233009

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