By adding Senso to their customer engagement strategy, lending partners are more likely to build trusted, long-term relationships with borrowers.
December 14, 2021
Senso, a fintech analytics startup that helps mortgage lenders build proactive relationships with borrowers, has launched Senso Engage, a new SaaS product that enables mortgage banks, lenders and service providers to build meaningful relationships with borrowers in the months leading up to their home purchase. By providing relevant and personal information early in the buying process, Senso Engage enables banks to strengthen relationships from initial contact to loan closing – and drive higher growth in asset creation and retention rates.
With an MBA projecting $1.73 trillion in purchases in 2022, Senso Engage enables builders and providers to automate highly personalized sponsorship campaigns at a scale and speed that exceeds typical outbound campaigns, accelerating mortgage growth and reducing ad spend. Most importantly, Senso Engage highlights the bank’s role as a proactive and reliable resource that builds advocacy with home buyers.
Senso Engage is designed for use with Senso Insights, Senso’s AI-powered tool that automatically analyzes and engages potential borrowers at multiple different touch points, mapping the steps in a customer’s journey and determining where they might drop off. Home lending teams can integrate Senso Engage with their existing tools to dramatically increase reach and effectiveness by implementing campaigns with combinations of email, text and push notifications.
“Today, most financial institutions simply reach their current customer base too late, leaving hundreds of millions of potential income on the table, and borrowers struggling with the tedious and time-consuming process of switching providers. Sarup Bharwani, CEO and co-founder of Senso said: We turn this dynamic on its head, enabling financial institutions to proactively engage potential buyers months in advance and bring out the insights that guide them through the discovery process.” “By adding Senso to their customer engagement strategy, lending partners are more likely to build relationships Reliable and long-term borrowers.”
Senso Engage increases revenue for mortgage lenders
Since 2018, Senso has been improving its AI and machine learning technologies by working closely with select mortgage teams at North America’s top banks to proactively engage active borrowers months before the next home purchase or refinance. As a result, Senso increased the closing rates of these banks by at least 10%, adding hundreds of millions in additional mortgage balance to its portfolios.
The all-digital process enhances customer loyalty and increases revenue
With refinancing transactions down, home purchases become the focus leading into 2022. Senso’s proven process transforms the buying process and boosts both new builds and retain/refund borrowers in their existing portfolio:
1. Prequal-as-a-Service – Digitally expand and include a financial institution’s prequalification, providing borrowers with ongoing transparency in their purchasing power.
2. Proactively Recognize Borrowers in the Market – Senso’s powerful AI insights automatically analyze potential borrower behavior at multiple different touch points, map the steps in their digital journey, and identify where they might fall back.
3. Improving Customer Experience to Increase Conversion – Providing borrowers with useful insights and recommendations related to their affordability, and ways to enhance their applications that lead to their next purchase.
4. Enhancing Existing CRM Platforms – Providing loan officers with actionable intelligence to meet and exceed the expectations of more borrowers, thereby reducing turbulence, increasing revenue and personalizing customer experiences.
Contact Senso to find out more
Visit Senso on the web
Learn more about Senso Engage
Contact Senso directly via email: firstname.lastname@example.org
Senso strives to provide anyone who dreams of buying their next home with a better experience than their current financial institution. Designed with home buyers in mind, Senso is a Toronto-based intelligence and engagement platform designed to help mortgage lenders build long-term relationships by proactively engaging borrowers leading to their next home purchase. Senso enables financial institutions to proactively provide potential borrowers with relevant insights months before they buy their next home. To learn more, visit senso.ai.
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